The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory

Next month, you will have your final examinations. After calculating your average scores for each course, you are sure that you can get high distinctions in almost all courses. You have finished reviewing all lecture materials, all tutorial materials, and all textbooks. However, there are still four weeks before the examination. Since you have extra time available, you plan to buy a book about your major to do some extra preparation.